TikTok is introducing a new feature that allows them to lessen the amount of AI-made content appearing in their feeds. This move comes as the company announced that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global launch. This shift aligns with a increase in AI-generated material, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the fastest-growing channels on a popular video site primarily display clips produced artificially. A significant portion of this content is considered low-quality AI content, a label for substandard, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, including digital art to informative clips, and we want to provide users the power to increase or decrease of that, depending on their own preferences,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its network labeled as made with AI. In total, in excess of 100 m media items are added to the app each day, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of artificial media they watch by opening the content preference option in the app and choosing “AI-generated content”. Other topics that currently be modified under the filter cover politics, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines require users to identify convincing artificially created content, and it forbids malicious deepfakes of public figures or critical incidents. Any realistic AI video that is without a tag can be taken down under its user guidelines.
Additionally, the service will now attach an artificially created tag to content produced via its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This action is designed to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally establishing a two million dollar AI literacy fund for experts and institutions to create educational content about using AI responsibly. This project will support charitable organizations focused on educating coding and technology.
Platform Protection
The video-sharing app has supported its content review process, amid discussion over plans to lay off a large number of content moderators in the United Kingdom. The company is expected to cut 439 jobs in its content moderation team in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but automated tools can shield workers by removing the most harmful content prior to it has to be seen by staff. The company reported a significant reduction in shocking and graphic content handled by content reviewers over the past year due to reliance on its AI tools.
It is vital to integrate staff and AI to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is making a difference work at speed.”
